Death to MOTOBLUR! Sort of

Death to MOTOBLUR! Sort ofIt may have been vastly improved in recent months, but it’s probably fair to say that Motoblur (sorry, there’s no way I’m going to capitalise it all the way through this article) isn’t exactly the most popular of the Android UIs.

Last August, Sanjay Jha suggested that Motorola would "focus on the value proposition of products and not MOTOBLUR as a brand name in its own right." Fast forward 10 months and it appears that the name is indeed being laid to rest.

Engadget met up with some Motorola reps for a hands-on with the Motorola Photon 4G earlier this week and, though the reps did refer to Motoblur, it doesn’t appear in any of the press guff.

When pressed for comment, a Motorola spokesperson echoed Sanjay Jha’s earlier words, and suggested that the Motoblur name was being phased out – in part – due to public feedback. Er, we’re not so sure it was the name people had issues with.

So what does this all mean? Well, not a lot, really. Moto’s Android phones will still have Motoblur-esque features, we’re simply not allowed to refer to the UI by name.

Whatoblur? Never heard of it.

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