Debut Jolla smartphone to boast 'modern Scandinavian design', pre-orders set for mid-May

Debut Jolla smartphone to boast 'modern Scandinavian design', pre-orders set for mid-MayEveryone loves an underdog, so they say, and Finland's Jolla Mobile certainly ticks all the boxes as one of the smartphone industry's true underdogs.

Yet the crew of former Nokians are just weeks away from officially announcing their first device, and are promising “modern Scandinavian design”.

With the official announcement of the as-yet-unnamed Jolla Sailfish OS-fuelledhandset set for the beginning of May, pre-orders are expected to kick off in mid-May. But it won't be the usual pre-order scenario we're used to seeing elsewhere.

According to a MyNokiaBlog report translated from Finnish site Digitoday, the money gained from pre-orders will be used as funding, with the user getting the added bonus of getting to choose the appearance of their phones.

Quite what that means isn't made fully clear, though Jolla chairman Antti Saarnio says the handset “will represent modern Scandinavian design” so clearly you won't be given a completely blank canvas or anything.

Jolla is promising pre-order customers “something unique – something special that will not be available otherwise”. Furthermore, it's said that you'll be able to choose the level of pre-order fee you pay – the more money down, the more benefits you get and the more unique the device you'll end up with.

Via Engadget

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3 comments

JanSt / MOD  Apr. 17, 2013 at 15:56

Big words...

And speaking of "Scandinavian design" - has the Lumigon T2 ever been on sale...anywhere?
http://lumigon.com/ I quite fancy the design.

rash  Apr. 17, 2013 at 17:59

These are the guys that built the N9. I don't what it is about that device, but it just damn hard to let go off even though I have a Z10 now. Thats just the way Nokia builds stuff - and I suspect how these guys will also build it the same way.

Will probably be buying this.

BEEPBEEP123  Apr. 18, 2013 at 12:29

".. the money gained from pre-orders will be used as funding, with the user getting the added bonus of getting to choose the appearance of their phones."

I'm gonna get rockets on the side of mine with a bulletproof casing. Also a secret button which launches a nuclear weapon at anyone who leaves me a voicemail (I just hate that annoying icon in me status bar)

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