Well, HTC itself has stepped in to help us out, briefly publishing a product page for an HTC Desire 310 before realising its mistake and yanking it down again.
So what is the HTC Desire 310? The short answer is it's a new 4.5in Android smartphone running a quad-core processor. But while that might get you thinking along the lines of a slightly smaller HTC One, the reality is anything but.
That quad-core processor is a 1.3GHz MediaTek chip, and it's supported by just 512MB of RAM, while the resolution on that 4.5in display is just 480 x 854.
Storage is an equally miserly 4GB – though it can be expanded with a microSD card, and the budget spec list continues with 5MP/VGA cameras, a 2000mAh battery and Android 4.2.2 Jelly Bean.
Dual-SIM support suggests the Desire 310 is earmarked for developing markets, though that doesn't preclude a single-SIM variant appearing for other regions.
Expect all to be made clear at MWC 2014, though unless the price is exceptional HTC's latest already looks like it'll struggle to compete with rival devices already out at the low end of the Android smartphone market.
One potential selling point looks to be decent audio credentials, with the official product pic above clearly showing decent-sized front and rear speakers, plus of course the Beats Audio logo.