Samsung clearly isn't the sentimental type. While the rest of the world debates whether the Galaxy S III is good enough to keep Samsung at the top of the Android pile, Samsung itself has already moved on.
Now its Windows Phone's turn to get some Korean love courtesy of the Mango-flavoured Omnia M, a budget 4in contender aimed at smartphone first-timers.
Design-wise there isn't much to choose between the Omnia M and its predecessor, the Omnia 7, with Samsung again having gone for a neat but unremarkable look.
Being a Samsung, though, the real highlight comes when you turn it on and face 4 inches of Super AMOLED display goodness, though there's no word yet on the resolution. The screen features glare reduction technology which Samsung claims will make the screen clearly visible even in bright sunshine while also improving battery life.
Look beyond the screen, however, and the Omnia M's budget billing is more apparent. A single-core 1GHz processor seems incredibly underpowered (even if WP is more efficient than its OS rivals as is claimed), while the 5-megapixel camera, 4GB of on-board storage and 384MB of RAM aren't much to write home either.
You do at least get a free 25GB chunk of Microsoft SkyDrive cloud storage to play with. There are a few interesting software touches too, including Samsung's multi-platform ChatON messaging app, the Family Story service (via download) for cloud-based content sharing, AllShare for pushing multimedia content to other devices, and the Smart DJ feature in the Music Hub for creating bespoke playlists from your choons.
We're still waiting for specific pricing and availability details, but we do know we'll be seeing the Omnia M here in Europe before our American cousins across the Atlantic. Which is nice.
For more info in the meantime, head over to the Samsung Tomorrow blog.