DigiTimes: The ‘mini’ smartphone thing isn’t working for Samsung, HTC

DigiTimes: The ‘mini’ smartphone thing isn’t working for Samsung, HTCOne of the recent trends for Android smartphone manufacturers is to churn out a “mini” version of their respective gargantuan flagships, with recent examples including the Samsung Galaxy S4 mini and HTC One mini.

But while that might sound great on paper (not everyone wants a 5in beast of a phone), a report from out east suggest consumers ain’t buying it.

That’s the word from hit-and-miss DigiTimes, with “industry sources” saying that Android manufacturers are being forced to “revamp their strategies” with mini phones on account of slow sales.

Perhaps part of the problem is that these “mini” versions are invariably inferior to the phones on which they’re based. We might as well call it the Samsung Galaxy S4 I Can’t Afford The Big One.

Having said that, the HTC One mini was only marginally cheaper than the flagship HTC One in Taiwan, so it shouldn’t come as much of a surprise that there’s little interest.

To its credit, Sony has addressed the problem with specs with its spanking new Sony Xperia Z1 f. It crams all – or most – of the goodness of the larger Sony Xperia Z1 into a smaller body, including a Qualcomm Snapdragon 800 processor and 20MP rear camera. Now that’s something consumers will surely flock to.

Read more about: Android

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JanSt / MOD  Oct. 10, 2013 at 12:20

Yeah, yeah...

Isn't it kind of obvious that two things sell? High-end - as in iPhone and Galaxy S.... And entry level cheapos. Plus a few niche devices.
The market is saturated and people are broke - so: cheap or something that holds its value.

mrew42  Oct. 10, 2013 at 12:47

Yep Jan, totally agree
I know plenty of people looking at the ACE 3 rather than a mini whatever...

JanSt / MOD  Oct. 10, 2013 at 13:03

Yep. Same here.
And come on: Htc One Mini? Where's the clever One-defining camera, then?
But people get bent out of shape when Apple dare launch - OMG - 2 iPhones in one year!?

B1zarr0Prim3  Oct. 10, 2013 at 13:41

I wouldn't mind the "mini" models if they were just smaller sized, same specced versions of the originals. Instead we get a low spec phone that's almost trying to feed off the success of the name of the original.
I wouldn't mind it if the S4 mini was the same spec as the S4. It might as well just be another Samsung Galaxy variant that they churn out.
I am liking the Z1 f though. Its a step in the right direction for the minis.

JanSt / MOD  Oct. 10, 2013 at 14:29

bizarro, agree!
Sony deserve some praise!

rob585  Oct. 10, 2013 at 19:50

Bizarro and jan I agree with you both...lol

JanSt / MOD  Oct. 10, 2013 at 21:44

3:0 we win!


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