DigiTimes: Nike smartwatch in 1H14

DigiTimes: Nike smartwatch in 1H14Following on from this year’s Nike+ SportWatch and Nike+ FuelBand SE, sporty chaps Nike are reportedly prepping a spanking new smartwatch for the first half of space year 2014AD.

Details are scarce at the moment, but join me below, won’t you, as I attempt to string a couple of hundred relevant words together.

The news is relayed by none other than DigiTimes, which means it’s either bang on the money or a load of utter nonsense. Still, with Nike’s history in “wearable tech”, it’s probably fair to say this particular story is at least in the right ballpark.

Indeed, other than revealing that the next Nike smartwatch will launch in the first half of next year, the only thing we’re told is that it’s being produced by the good folk of Flextronics International.

We’re continually promised that wearable tech is The Next Big Thing, with Canalys predicting that smartwatch shipments will reach 5 million next year, while NextMarket Insights says they’ll hit 373 million by 2020.

To date, the biggest smartwatch release from mobile manufacturers has been the Samsung Galaxy Gear, but even the South Koreans admitted that it was lacking, the major selling point seemingly being the ability to look at notifications without getting your phone out of your pocket. Are we really that lazy?

Of course, Apple’s iWatch is set to touch down next year, but it remains to be seen if it can kick start the smartwatch market as the iPad did with tablets.

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