More nuggets of DigiTimes wisdom here, though considering it's about fellow Taiwanese-based HTC we're on fairly solid ground: HTC has heavily cut back its projected smartphone shipments for Q1 2013, and has suspended the development of several new models.
It puts a decidedly sour cherry on what has been a major flop of a cake for HTC in 2012, and suggests it's going to take far more than a “marketing 2.0” approach to turn things around.
HTC still expects its smartphone shipments for Q1 2013 to rise 10-15% year-on-year, but that's down on the 20-30% figure it was projecting previously and probably says more about how bad things were at the start of 2012 rather than suggesting a rosy future.
There's nothing specific on the extent to which the development of future handsets has been scaled back, but the reasons mentioned – for both the cutback and the expected lower sales – make for familiar reading.
It's the triple-play of cheap devices surfacing in China, weaker-than-expected Windows Phone sales and the strength of the iPhone 5 and Samsung Galaxy S III at the Android high end that are reportedly behind HTC's newly grim outlook.
If that's indeed the case, we imagine it won't be the only mobile manufacturer quietly trimming back its forecasted numbers for the year ahead.