More doom and gloom for HTC: lower sales, fewer new phones predicted

More doom and gloom for HTC: lower sales, fewer new phones predictedMore nuggets of DigiTimes wisdom here, though considering it's about fellow Taiwanese-based HTC we're on fairly solid ground: HTC has heavily cut back its projected smartphone shipments for Q1 2013, and has suspended the development of several new models.

It puts a decidedly sour cherry on what has been a major flop of a cake for HTC in 2012, and suggests it's going to take far more than a “marketing 2.0” approach to turn things around.

HTC still expects its smartphone shipments for Q1 2013 to rise 10-15% year-on-year, but that's down on the 20-30% figure it was projecting previously and probably says more about how bad things were at the start of 2012 rather than suggesting a rosy future.

There's nothing specific on the extent to which the development of future handsets has been scaled back, but the reasons mentioned – for both the cutback and the expected lower sales – make for familiar reading.

It's the triple-play of cheap devices surfacing in China, weaker-than-expected Windows Phone sales and the strength of the iPhone 5 and Samsung Galaxy S III at the Android high end that are reportedly behind HTC's newly grim outlook.

If that's indeed the case, we imagine it won't be the only mobile manufacturer quietly trimming back its forecasted numbers for the year ahead.

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12 comments

AhmadCentral  Dec. 19, 2012 at 19:53

I think HTC need a unique experience with their next flagship. Something that appeals to all users. Needs to keep their iconic designs as well. Also sort out quality control and marketing.

BananaMannn  Dec. 19, 2012 at 20:38

Just keep the microsd ,removable batteries and improve battery life.
If HTC Butterfly is anything to go by hopefully their new flagship for the UK/Europe market will have these.
But build wise HTC has always been between than Samsung

Pondlife  Dec. 19, 2012 at 21:38

Well fewer new phones is what many have been wanting htc to do anyway.

matt101101 / MOD  Dec. 20, 2012 at 00:39

But build wise HTC has always been between than Samsung
Assuming you meant better, not between, they really haven't. HTC phones tend to be made of higher quality materials than Samsung phones, the build quality on the other hand is atrocious. HTCs have a nasty habit of their higher quality parts becoming separated in ways they were never intended to.

socialjeebus  Dec. 20, 2012 at 02:48

Less phones could be a better thing imo.

No point spamming the market a la Samsung or LG, especially when you're struggling.

Quick question, do phones with a replaceable battery still get a spare battery in the UK? (It's been so long since I bought one there).

matt101101 / MOD  Dec. 20, 2012 at 02:59

Less phones could be a better thing imo.

No point spamming the market a la Samsung or LG, especially when you're struggling.

Quick question, do phones with a replaceable battery still get a spare battery in the UK? (It's been so long since I bought one there).

No, not as standard. Obviously you can buy a spare, but phones don't come with them. The only accessory we usually get as standard is a set of headphones with a built in microphone.

socialjeebus  Dec. 20, 2012 at 03:09

Ah, we get one as standard over here in Korea - seems a bit miserly seeing as they cost so little to produce.

Pondlife  Dec. 20, 2012 at 05:22

But then most wouldn't use it so it's just a waste. And then they get to overcharge some that do want the battery as a bonus..

ninab  Dec. 20, 2012 at 10:12

Had a Desire HD last year, volume button broke within 6 months which was annoying and battery life was worse than most. Upgraded to a One X this year, screen stopped working after 6 months, internet on it is painfully slow, people strgulle to hear me when making calls - swapped back to my desire which works faster! had phone replaced and still not impressed by its performance. Contract renews in three months and will definately be going Samsung.

Pondlife  Dec. 20, 2012 at 12:15

Why not sell the phone now and get something else? Even in perfect condition it's value will be dropping all the time, especially by 3 months time when the new one will likely be out.

Ghassan1  Dec. 21, 2012 at 22:22

But build wise HTC has always been between than Samsung
Assuming you meant better, not between, they really haven't. HTC phones tend to be made of higher quality materials than Samsung phones, the build quality on the other hand is atrocious. HTCs have a nasty habit of their higher quality parts becoming separated in ways they were never intended to.


Assuming too you are joking. Build Quality is one of the strong points of HTC. I mean build quality proper, not material quality. Material quality is of no use in itself

Pondlife  Dec. 22, 2012 at 01:11

I'd read ninab's post above, I've seen many like it.

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