EA to focus on gaming ‘away from the television’

EA to focus on gaming ‘away from the television’My poor old Xbox 360 has been largely neglected since the arrival of my third gen iPad back in March. It’s fast become my platform of choice for gaming. Mostly.

It’s a sign of the times, and EA’s label head Andrew Wilson concurs that the future of gaming doesn’t necessarily lie in home consoles.

Speaking at E3, EA revealed that it was set to embrace the freemium model of smartphone gaming, a transition it has admittedly been slow to make. Many of the smartphone world’s top-grossing games are in fact free to download - with revenue coming from in-game purchases.

Now, in an interview with ComputerAndVideoGames.com, EA reveals how it sees the future.

“When we think of the next generation platforms it's about how we engage you while you're in front of the television and while you're away from the television, what part your iPhone plays in the overall experience, what part your tablet plays, how you rally an entire community on Facebook to do things that help you when you get back to your console experience.

“How does that become your central hub for the management of a whole world filled with millions of players that are getting promoted and relegated in virtual football leagues, that are impacted by the real world of football that are following the heartbeat of the season?

"That's what the future looks like, and the good news is, that's what we're doing now.”

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JanSt / MOD  Jul. 1, 2012 at 16:16

Never been a fan of any of their games. So... no tears.

Pondlife  Jul. 1, 2012 at 19:22

They are set up for this sort of thing anyway, just release fifa, nfl, nhl, ea golf (guessing it's not tiger woods anymore) once with bi-annual updates to teams/players as add ons. Get people buying courses/stadiums/tournaments
Do rather like Mass Effect though.

matt101101 / MOD  Jul. 2, 2012 at 13:22

Minecraft is way more fun than any of EA's big money games, anyway.


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