EA’s former Microsoft guy loves Windows Phone 8

EA’s former Microsoft guy loves Windows Phone 8Windows Phone 8 – or “Apollo”, if you prefer – is right around the corner, and one company looking to jump on the bandwagon early is gaming juggernaut EA.

The news might come as somewhat of a surprise, given Windows Phone’s relatively small market share (compared to Android and iOS), but EA explains that the more pies it can finger, the better.

The news comes straight from the horse’s mouth, a horse named Peter Moore, Chief Operating Officer for EA.

Waitaminute… this guy USED TO WORK FOR MICROSOFT, haha! He was Corporate Vice-President of Microsoft's Interactive Entertainment Business division. Suddenly it all makes sense.

“We’re working very closely with Microsoft to understand what their views on gaming navigation are,” Pete told Bloomberg over the blower, presumably while wearing a Microsoft Rules t-shirt.

“Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts.”

EA has been quite open about its plans for the future, conceding that the freemium model is the way forward, and vowing to focus on gaming “away from the television”.

Read more about: Windows Phone

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8 comments

JanSt / MOD  Aug. 14, 2012 at 12:37

Latest figures (according to crystal ballers at Gartner) for Q2 2012:

http://mobigyaan.com/images/stories/Windows-Phone/Windows-Phone-Sales-Q2-2012.jpg

WP sales up from Q2 2011. But still behind Symbian, BB and...tataaaaa... Bada! The latest
Bada sporting Wave wasn't even properly released in EU/US...
And that is what? 3 1/2 Bada devices against how many WP handsets?
How much advertising for the Lumias alone?
Microsoft really need to pull all the stops with Apollo, methinks?! Or EA may rethink this...

Pondlife  Aug. 14, 2012 at 13:32

Gained big time on Bada there though, wonder where those are being sold.
Well it's not like they are ditching other formats, unfortunately.

JanSt / MOD  Aug. 14, 2012 at 13:49

Yes, they gained on Bada, but at what price? Samsung quietly launched the Wave 3 in that period. Versus the entire Lumia range and others... So, how big a gain is that really all things considered ?

Pondlife  Aug. 14, 2012 at 13:58

That Bada has doubled it's sales is surprising. Still wondering where.
Funny that symbian still outsold both together.

matt101101 / MOD  Aug. 14, 2012 at 14:21

That Bada has doubled it's sales is surprising. Still wondering where.
Funny that symbian still outsold both together.

Bada - France
Symbian- 3rd World

Pondlife  Aug. 14, 2012 at 14:29

Ah so Symbian selling better in more advanced countries then.

Pondlife  Aug. 14, 2012 at 14:37

Typed why bada into google and found a tech page from when it launched that said the winners of the smartphone wars are apple, google and blackberry....
Only made better when someone in the comments said that Nokia was the winner..

JanSt / MOD  Aug. 14, 2012 at 15:27

That Bada has doubled it's sales is surprising. Still wondering where.
Funny that symbian still outsold both together.

Bada - France
Symbian- 3rd World

Yeah, what's that all about? I noticed when the 1st Wave came out and I reviewed it that more than half of the available apps were French. And it's still big(gish) in France. Did a French network take the Wave 3 onboard?

I really like the Wave 3's Unibody/sleeve design. Not sleek, but it looks sturdy.

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