Windows Phone 8 – or “Apollo”, if you prefer – is right around the corner, and one company looking to jump on the bandwagon early is gaming juggernaut EA.
The news might come as somewhat of a surprise, given Windows Phone’s relatively small market share (compared to Android and iOS), but EA explains that the more pies it can finger, the better.
The news comes straight from the horse’s mouth, a horse named Peter Moore, Chief Operating Officer for EA.
Waitaminute… this guy USED TO WORK FOR MICROSOFT, haha! He was Corporate Vice-President of Microsoft's Interactive Entertainment Business division. Suddenly it all makes sense.
“We’re working very closely with Microsoft to understand what their views on gaming navigation are,” Pete told Bloomberg over the blower, presumably while wearing a Microsoft Rules t-shirt.
“Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts.”