We’ve often wondered how many customers have looked at EE’s 4G tariffs and thought: ‘Yeah, I’ll have a go.’
Well, that question has finally been answered thanks to EE’s Q1 2013 results, which reveal that 318,000 customers have more money than sense (kidding!).
EE reports a “strong demand for 4G services”, with that 318,000 figure equating to 2.3% of its postpaid user base.
That’s after five months of effectively offering exclusive UK 4G while the other networks awaited the Ofcom auction. EE previously stated that its growth rate for 4G was faster than the global average.
All going well, EE will hit one million 4G customers by the end of the year ("upgraded or acquired from rival networks"), and coverage is “on track” to reach 55% of the UK’s population by June.
On the technical side of things, EE holds 36% share of the UK’s 4G spectrum, and plans to double its speed in 10 cities (Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield).
Not too shabby then, though it’ll be interesting to see how things go when there’s, like, competition. Three Mobile in particular has said it won’t charge extra for 4G.
via: EE (PDF)