EE: 318,000 4G customers and counting

EE: 318,000 4G customers and countingWe’ve often wondered how many customers have looked at EE’s 4G tariffs and thought: ‘Yeah, I’ll have a go.’

Well, that question has finally been answered thanks to EE’s Q1 2013 results, which reveal that 318,000 customers have more money than sense (kidding!).

EE reports a “strong demand for 4G services”, with that 318,000 figure equating to 2.3% of its postpaid user base.

That’s after five months of effectively offering exclusive UK 4G while the other networks awaited the Ofcom auction. EE previously stated that its growth rate for 4G was faster than the global average.

All going well, EE will hit one million 4G customers by the end of the year ("upgraded or acquired from rival networks"), and coverage is “on track” to reach 55% of the UK’s population by June.

On the technical side of things, EE holds 36% share of the UK’s 4G spectrum, and plans to double its speed in 10 cities (Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield).

Not too shabby then, though it’ll be interesting to see how things go when there’s, like, competition. Three Mobile in particular has said it won’t charge extra for 4G.

via: EE (PDF)

Read more about: EE

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6 comments

OFI  Apr. 23, 2013 at 14:48

Amazed that many people would sign up. I wonder how many of those were renewals that managed to get a loyalty discount. I still think it's terrible value for money even if you hapened to live in one of the lucky cities and never ventured out.

matt101101 / MOD  Apr. 23, 2013 at 16:22

I wonder how many of those are business users who don't actually pay for their contract? I don't know anyone who has a EE 4G plan, though I guess 318,000 out of 60-odd million people is a pretty damn low percentage.

timy  Apr. 23, 2013 at 19:04

EE rang my friend and offered him 4g for no extra cost, but he had to cut his data to 500mb.... he took it! and he lives 100 miles from the nearest 4g city......

AhmadCentral  Apr. 23, 2013 at 19:42

It's pretty low numbers.

I've also heard of a EE staff ringing up upgrade customers and blatently lying to them to get them to sign up to EE4G. One customer was told T-Mobile doesn't have 3G any more and only EE4G works now...

Makes me wonder just how many people who signed up to EE4G actually know what 4G is.

lcurdie / MOD  Apr. 23, 2013 at 20:23

I wonder how many of those are business users who don't actually pay for their contract? I don't know anyone who has a EE 4G plan, though I guess 318,000 out of 60-odd million people is a pretty damn low percentage.

From the EE report: "Strong business interest in 4G; c. 1,600 business customers using 4G including RAC, Reed and PA News".

AhmadCentral  Apr. 23, 2013 at 23:58

I wonder how many of those are business users who don't actually pay for their contract? I don't know anyone who has a EE 4G plan, though I guess 318,000 out of 60-odd million people is a pretty damn low percentage.

From the EE report: "Strong business interest in 4G; c. 1,600 business customers using 4G including RAC, Reed and PA News".


I think when they say 1600 business customers, they mean 1600 different business. I'm sure there are lots of employees within those 1600 businesses. So the number of business users will be much higher.

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