When it comes to EE 4G tariffs, they ain’t exactly wallet friendly, so it might come as somewhat of a surprise to hear that the network is rolling out a cheeky freebie (okay, ultimately it's a marketing investment) for lucky commuters in London and Birmingham.
Essentially, 50 black hackney cabs have been kitted out with EE 4G, which will be available to passengers sans charge.
As of yesterday, you’ll see 40 of the EE 4G cabs zooming around London, with a further 10 in Birmingham. They’ve each been fitted with a MiFi wireless router, which acts as a mobile 4G hotspot.
Spencer McHugh, Director of Brand at EE, yells: “The first motorised black cabs hit the streets in 1901, nearly 70 years before the first smartphone was available to consumers, now we are bringing this icon of British transport into the 21st century with a 4G make-over.
“We hope this trial will demonstrate the benefits of a superior online experience as users can browse, download, catch up on emails, Tweet and check Facebook literally at the speed of light. We can’t make taxi journeys any faster but we can certainly speed up people’s smartphones!”
Literally at the speed of light? Literally? So I can check Facebook at 300,000,000 metres per second? That’s pretty fast.