EE 4G comes to 50 black cabs, free 'superfast' data for passengers

EE 4G comes to 50 black cabs, free 'superfast' data for passengersWhen it comes to EE 4G tariffs, they ain’t exactly wallet friendly, so it might come as somewhat of a surprise to hear that the network is rolling out a cheeky freebie (okay, ultimately it's a marketing investment) for lucky commuters in London and Birmingham.

Essentially, 50 black hackney cabs have been kitted out with EE 4G, which will be available to passengers sans charge.

As of yesterday, you’ll see 40 of the EE 4G cabs zooming around London, with a further 10 in Birmingham. They’ve each been fitted with a MiFi wireless router, which acts as a mobile 4G hotspot.

Spencer McHugh, Director of Brand at EE, yells: “The first motorised black cabs hit the streets in 1901, nearly 70 years before the first smartphone was available to consumers, now we are bringing this icon of British transport into the 21st century with a 4G make-over.

“We hope this trial will demonstrate the benefits of a superior online experience as users can browse, download, catch up on emails, Tweet and check Facebook literally at the speed of light.  We can’t make taxi journeys any faster but we can certainly speed up people’s smartphones!”

Literally at the speed of light? Literally? So I can check Facebook at 300,000,000 metres per second? That’s pretty fast.

via: EE

Read more about: EE

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5 comments

CTPAHHIK  Apr. 3, 2013 at 18:16

"cheeky freebie"? Have you used London black cab recently? Single ride costs more than a month of 4G internet.

loofer  Apr. 3, 2013 at 21:49

So how does this work? Say you have a 4g capable phone, you're an EE customer but your not on a 4g tariff, just regular 3G.
I thought your phone/sim is activated for 4g by the network operator, which obviously won't be the case if you're on 3G.

Of course if you're already a EE customer on 4G, these Cabs aren't really much benefit as you 'should' be getting a signal anyway

lcurdie / MOD  Apr. 4, 2013 at 01:06

I may be wrong here, but my understanding is that the SIM side of things, for the end user, is redundant, as you're connecting via Wi-Fi. It's the MiFi that's doing the work.

Similarly, you could connect using a laptop, which obviously doesn't have a SIM at all.

lcurdie / MOD  Apr. 4, 2013 at 01:14

Of course if you're already a EE customer on 4G, these Cabs aren't really much benefit as you 'should' be getting a signal anyway

True! However, connecting via the MiFi would save on the modicum of data you'd otherwise use, as - again - you're technically using Wi-Fi, not the mobile network.

paulgratton  Apr. 4, 2013 at 12:00

Those lucky cab drivers! Free 4G all day long.

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