At the tail end of March, we heard that EE had hit 50% population coverage with its 4G service, encompassing 50 UK cities.
Ten of those 50 cities are set to see 4G speeds double, while the network says it aims to have one million customers signed up by Christmas.
Doubling its top speed takes EE 4G to a maximum 'headline speed' of 80Mbps, which is faster than our transatlantic cousins, and on par with our friends in the Land of the Rising Sun.
Indeed, that’ll make EE’s 4G – where doubled – among the fastest mobile data services in the world.
The enhanced service is set to roll out in summer, with the 10 lucky cities being Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
EE will not, however, change its bundles, so you’ll simply eat through your precious monthly allowance twice as fast as before. Okay, that’s not quite how it works, but I had to get the obligatory cynical snipe in.
The network has had a significant head start on UK 4G, with an Ofcom-approved rollout last October. EE remains the only UK network with a 4G data service at present, though it’s soon to be followed by rivals including O2 and Vodafone.
Much has been made of EE’s lofty 4G tariffs, though Three in particular has said it won’t charge extra for the service.
Team Olaf neglected to say how many customers had signed up for EE 4G to date, but the target of one million customers by Christmas would represent 8% of its user base ("upgraded or acquired from rival networks"), which - EE says - is faster than the average growth rate for 4G around the globe.