Today's not been the best day for notions of a shiny happy future for 4G in the UK.
First, Ofcom announced that its big 4G spectrum auction raised more than £1bn less than it was hoping for, and now EE – the only network already offering 4G connectivity – has revealed figures suggesting UK mobile customers haven't exactly been beating down its door to get signed up.
The results of the 4G auction show, predictably, that Vodafone, O2 and Three have grabbed a slice of the LTE pie, while BT has grabbed some of the action too and EE has topped up on its own bandwidth helping.
In total, though, Ofcom raised well below the hoped-for (and indeed budgeted for) £3.5bn, with the auction raising a significantly lower total of just £2.3bn.
But possibly more interesting is EE's latest earnings report, which reveals the network's figures for the Q4 quarter and gives us our first sense of how the UK's 4G pioneer has been doing since its LTE service went live at the end of October.
And it's not looking too good.
The figures for the quarter show that EE added 201,000 new customers in the last three months of 2012, which is 49,000 less than in the previous quarter and a massive 112,000 down on the same quarter in 2011.
EE's earnings report skirts the issue somewhat – it talks of a “record-setting 4G rollout”, but considering it was the first network to offer 4G its figures couldn't be anything else but a new record.
To be fair, the figures don't reveal how many existing 3G customers have made the upgrade to 4G, which would probably be the best way to gauge consumer sentiment towards 4G.
The initial knee-jerk reaction to the EE 4G rollout was that it was expensive for what you're getting, and it would be interesting to see many people decided to swallow the price increase and sign up all the same.