EE is celebrating notching up its millionth 4G subscriber, hitting the milestone 10 months after its LTE offering launched and as much as four months ahead of schedule.
And to mark the occasion it's offering its 4G faithful a one-off 50% discount off the price of any single accessory purchased in EE stores before September 20.
The network formerly known as Orange and T-Mobile launched the UK into the 4G era when its LTE service went live on October 30 last year. Only a few locations were covered initially, but EE has been adding to that at a steady pace, and more than 100 towns and cities are now able to enjoy “superfast” mobile speeds.
It's certainly helped having the 4G market all to itself, of course, and EE's progress will no doubt be far slower now that rival networks are finally rolling out their own rival LTE services.
That's good news for us consumers, as it means networks will have to work harder to attract new subscribers, which normally means lower prices and more choice. Bring it on.