The older readers out there will fondly recall a halcyon time when we talked about things in terms of tiny little bits (b) and bytes (B). Then came the megabytes (MB), gigabytes (GB) and big giant terabytes (TB).
Larger still, UK network EE has launched a 1PB (petabyte) mobile data package for businesses, a figure so colossally huge that my Microsoft Word spellchecker is utterly baffled. Petabyte? It’s a million gigabytes, old chap - enough to stream HD video for 13.3 years.
The 1PB data bundle is the top offering in a range of new EE “Super Bundles” for businesses, the others weighing in at 50TB, 100TB, 200TB and 500TB.
Looking into the future, EE predicts businesses will consume 860% more mobile data by 2016, driving demand for gargantuan data bundles.
EE looks to entice businesses with the promise of 30Mbps upload speeds, while they stand to “save millions” by using 4G instead of rusty old satellites and cables.
Taking the flexible approach, the EE Super Bundles have no expiry date, no contract period and no sharer fees. Can’t argue with that.
A man called Kester Mann (senior analyst at CCS Insight), yells: “EE’s ground-breaking tariffs position it to capitalise on the huge increase in demand for data services expected from 4G enterprise consumers in the UK. These vast data allowances will provide businesses with an important competitive edge through increased productivity and cost savings.
“Further, their greater flexibility will suit many companies that regularly see fluctuations in data usage among the workforce.”