Well, the country’s most complained about mobile network is about to get a whole lot more complained about.
With Priority Answer, EE’s customer service team will answer your query before everyone else in the queue – if you’re willing to pay 50p for the privilege. Audacious.
Yes, this is a real thing, and no, it’s not April Fools’ Day. EE even uses blatantly negative language like “jump the queue”, which will immediately **** off those unwilling to pay 50p – those of a lesser priority.
The official statement from EE reads: “EE’s goal is to set the highest standard for customer service in the telecoms sector. To support that ambition we’re investing significantly in our retail stores, contact centres and account management websites and apps.
"We've already committed to returning over 1,000 roles to the UK from overseas call centres, and have already opened two new UK centres.
"To contribute to this and other investments in service we have introduced some small charges for certain customer services.”
Unconvinced, Labour parliamentary candidate Sundip Meghani took to twitter to say: “Everything Everywhere, but not Everyone. Disgraceful that @EE doesn't treat everyone fairly”.
Ed_H, Community Manager on EE’s blog attempted to “clear up any misunderstandings” about Priority Answer, stressing that 60% of EE customer service calls are “answered within seconds”, and explaining that the scheme wouldn't be offered “if there was a major issue or queues were too long for an exceptional reason”.
Are you with EE? How do you feel about Priority Answer? Feel free to let rip below.