EE remains the only UK mobile network to offer 4G to date, and it’s issued a lengthy press release this morning detailing an abundance of happy happy joy joy.
The key takeaways are shared 4G plans and PAYG 4G mobile broadband, while EE’s user base has passed the half million mark.
For starters, the shared 4G plans will arrive in summer, allowing customers to share allowances across phones and tablets. No prices or anything just yet, but you can bet they won’t be cheap.
It’s a similar story with PAYG 4G mobile broadband, which also lands in summer, offering super-fast speeds “without a long-term commitment”. Expect price details “in the coming weeks”.
EE boasts that reaching 500,000 customers in seven months marks the fastest uptake of 4G in Europe, though it obviously helps that Three, Vodafone and O2 have yet to make a move.
The network’s 4G rollout will supposedly reach over 55% of the UK by the end of June, and 98% by the end of 2014.
Throughout the remainder of 2013, new EE cities will include Aberdeen, Bath, Bournemouth, Brighton, Cambridge, Ipswich, Middlesbrough, Northampton, Norwich, Poole, Plymouth, Portsmouth, Swansea and York.
Going forward, there'll be a focus on rolling out 4G to "major commuter routes", as well as shopping centres and airports.
As for EE’s “double-speed” 4G, it’ll “boost headline speeds to 80Mbps” “within weeks”. Good news for those in Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
And that’s the state of play with EE, but it’s only going to get tougher, with Three, Vodafone and O2 set to roll out their 4G services later this year. Three in particular won’t charge extra for 4G.