Here’s a vaguely interesting little titbit to come out of the obligatory quarterly earnings word splurges.
EE says it’s selling quite a lot of its 4G-enabled Eagle tablet, more – in fact – than it’s selling Apple iPads.
Two ways to look at this. Firstly, it’s arguably an indicator that consumers are turning to more affordable tablets instead of paying a premium for the iPad, which is suffering from rapidly declining sales.
Conversely, one might argue that EE isn’t exactly the first place people are going to shop for an iPad, as it’s sold exclusively on a 4G-contract basis; there’s no option for Wi-Fi only.
For comparison, the Eagle sells at £29.99 upfront and £20PM (24 months) compared to £29.99 upfront for the 16GB iPad mini and £30PM (24months). That’s £509.99 total versus £749.99, and that’s the cheapest iPad. Just saying.
For the record, the spanking new Vodafone Smart Tab 4G sells for £125 on PAYG, emphatically stealing the “UK’s cheapest 4G tablet” crown from the £199 EE Eagle.
The EE Eagle is essentially a rebranded Huawei MediaPad M1, with specs including an 8in display (1280 x 800) and 5MP rear camera. Oddly, it looks a heck of a lot like HTC's One smartphone.