EE tractor brings 4G Wi-Fi to Glastonbury

EE tractor brings 4G Wi-Fi to GlastonburyEE seems to have a bit of a thing for vehicles, having recently commandeered 50 black cabs in London and Birmingham.

This weekend, at Glastonbury, the network (sort of comprised of Orange and T-Mobile) will take over a tractor, with the express purpose of bringing 4G to as many festival goers as possible.

The network formerly known as Everything Everywhere has already announced its partnership with Glastonbury, yielding “the first ever 4G-powered festival in the UK”.

That’s all well and good for EE customers, but what about everyone else? Enter: the tractor.

It’ll essentially function as an EE-flavoured 4G mobile hotspot, allowing non-EE customers to connect via Wi-Fi in order to update Facebook and twitter and that, at lightning-fast speed. Good times.

Spencer McHugh, EE's brand director, yelled (possibly from the driving seat of the tractor): "We couldn't be more excited about this year's Glastonbury where we will be installing the first ever superfast 4G network at a UK festival to help those on site stay connected.

“Our 4G Tractor demonstrates the innovative approach we're taking to bring the fastest mobile internet speeds to the UK in a uniquely Glastonbury way and uses similar technology to our fleet of 4G cabs trialled earlier this year.”

Over the roar of the engine, Spence was heard to add: “We hope festival goers enjoy logging on to the EE-pimped eco-tractor if they see it over the weekend.”

In a marketing move that's sure to make you vom, EE describes the tractor as the "slowest fastest" mobile 4G hotspot. I hate life, sometimes.

via: Pocket-lint

Read more about: EE

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6 comments

JanSt / MOD  Jun. 24, 2013 at 19:11

WTH? People should just enjoy the gigs. Oh, tweedle deedle... Next: EE stations wifi-coffins in funeral home. "Look how life-like my uncle (RIP) appears. Pls RT if you agree"

nutnut  Jun. 24, 2013 at 22:51

WTH? People should just enjoy the gigs. Oh, tweedle deedle... Next: EE stations wifi-coffins in funeral home. "Look how life-like my uncle (RIP) appears. Pls RT if you agree"

Well yeah, its just a publicity stunt! How many of them punters have got 4g and how many of those are with ee!
But you knew that ;)

Edit: oh wifi! Lol
Edit edit: still a publicity stunt! Cheers ee :)

nutnut

timy  Jun. 24, 2013 at 23:10

will the good people of pilton still get 4G when the 170,000 posh kids have gone home?

matt101101 / MOD  Jun. 24, 2013 at 23:20

will the good people of pilton still get 4G when the 170,000 posh kids have gone home?
Well if they get it at the moment, then yes. If they don't, then no. I can't imagine EE are going leave a tractor in a field as a permanent 4G mast...

Stelph  Jun. 25, 2013 at 11:51

To look at it another way, rightly or wrongly festivals tend to bring the mobile networks to its knees (look at O2's outages that were brought on by Reading festival for example), something like this is a neat and clever way of helping ease the networks not just for them, but also for us normos who arent at the festival but are still punished when the networks fold

matt101101 / MOD  Jun. 25, 2013 at 12:15

To look at it another way, rightly or wrongly festivals tend to bring the mobile networks to its knees (look at O2's outages that were brought on by Reading festival for example), something like this is a neat and clever way of helping ease the networks not just for them, but also for us normos who arent at the festival but are still punished when the networks fold
Good point. Honestly, this seems a lot more useful than the 50 cabs they 4G'd across two cities.

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