We heard at the beginning of April that EE was soon set to double 4G speed in 10 lucky cities throughout the UK, and the network is making good on its promise tomorrow, July 4.
Indeed, the Orange and T-Mobile-flavoured tag-team is throwing two extra cities into the mix, so that’s 12 cities in total benefiting from EE’s double speed 4G disco dance.
We’re promised twice the average speed, so that’s 24-30Mbps, and the lucky EE double speed 4G cities are Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham and Sheffield.
With that 24-30Mbps average, and a theoretical maximum speed of 150Mbps, EE says its 4G network is “unequalled” in Europe, faster than the US and Japan, and on par with South Korea.
Olaf Swantee, CEO of EE, yells: “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content.
“Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”
On July 17, two weeks today, EE will launch a summer promotion, offering double, triple or even quadruple data allowance on certain tariffs for customers signing up before September 30.
In addition, EE is launching the UK’s first shared 4G and PAYG 4G mobile broadband plans, the former welcoming up to five devices.
There’s also Cash on Tap, a mobile payment system in parternship with MasterCard, and finally (phew) the Bright Box 2 wireless router for fibre broadband customers.
You can read more in this outrageously long press release.