Okay, it’s not quite on the same level as Carphone Warehouse’s Nexus 4 faux pas, but we have another example here of a company jumping the proverbial gun in semi-hilarious fashion.
Orange and T-Mobile’s tag team, EE, boasted on twitter that its customers should expect free London Underground Wi-Fi in early 2013, but it now has “nothing to announce”.
EE’s tweet, since withdrawn, read: "Travel on the tube? From early 2013, EE customers will be able to get WiFi access on the London Underground at no extra cost. Details soon."
Of course, Virgin Media recently switched on its free London Underground Wi-Fi, and Virgin Mobile uses the Orange and T-Mobile networks. Putting two and two together…
Immediately, tongues started wagging, though sources of Pocket-lint suggested that the deal was not in fact an EE exclusive, and that Big Red - Vodafone - might be involved in some capacity, too.
Ultimately, EE removed the tweet and issued a new statement, saying: "We’re always looking at ways to improve the service we offer our customers. However, we have nothing to announce at this time."
It’s thought that the free London Underground Wi-Fi talks are still ongoing, and that EE’s tweet was very much unapproved. Great stuff.