Much to our surprise, EE’s customer base has literally (not literally) exploded in recent months, with 50% of renewing Orange and T-Mobile users opting to make the leap to 4G.
But EE’s chief exec, Olaf Sawantee says there’s still plenty of love for 3G. It’s all about choice, you see.
In the last quarter, EE’s 4G customer base grew by a whopping 889,000 to 2.9 million. Clearly that’s almost a third of its customer base in a single quarter, which unsurprisingly marks a record uptake.
But hey, if you can’t afford 4G or don’t have a 4G-enabled smartphone, fear not. You’ll still be able to grab a slice of 3G action.
Whispering in the ear of The Telegraph’s Sophie Curtis, Sawantee purrs: "You still have the Orange and T-Mobile products, but we are one company with one network. All our employees work for EE, and across our call centres, our retail store and our websites, we are EE.
"But we have millions of customers on Orange and T-Mobile accounts and we will continue to serve those and sell to them. We still see significant demand for Orange and T-Mobile products, but it's clear that 4G is growing, especially as more handsets are becoming 4G-enabled."
Personally, I’d love to know how many people genuinely understand what they’re signing up for. Overheard: “I sometimes get that ‘4G’ symbol on my phone, but I don’t really know what it means.”