Eldar Murtazin: bada has a year to live

Eldar Murtazin: bada has a year to liveHere we were, not-so-secretly hoping (against all odds, admittedly) that the “next Galaxy” would arrive later today rocking bada instead of Android. That’d really throw a cat among the feathered rats.

Alas, Eldar Murtazin – he who never gets it wrong (ahem) – reckons bada has just one year to live. Poor bada.

bada is, of course, Sammo’s own operating system, found on a relatively small number of Samsung Wave handsets. Despite being ridiculously low-key, bada has been doing rather well, easily outselling Windows Phone throughout 2011.

However, Mobile Review’s Eldar Murtazin reckons some of the bada crew have already been reassigned to Android projects, and ultimately the OS will fade from existence in the first half of 2013.

Murtazin’s claim is completely at odds with comments made at Mobile World Congress this year. Samsung’s Juha Park whispered: “We believe [bada] is a good platform to build on. We want to have a full range of portfolio for bada, from high-end to mass-volume segments.”

Ah well, what does Juha know? He’s only Samsung’s Senior VP of Product Strategy.

Read more about: Samsung WaveSamsung Wave 2bada

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8 comments

Pondlife  May. 3, 2012 at 14:06

Maybe Samsung are just reassured more about the google/motorola status and don't feel the need for it any more.
Does outselling windows phone now mean something is doing rather well? ;)

Pondlife  May. 3, 2012 at 14:08

I think if the next galaxy had rolled up later today with Bada it would've been the best selling day for HTC One series.

matt101101 / MOD  May. 3, 2012 at 16:12

Does outselling windows phone now mean something is doing rather well? ;)
Yes, when it's outselling WP devices with little to no marketing and not being backed by the company whose OS is on pretty much every PC up and down the country. Bada is my second favourite mobile OS after Android, hell, if Bada had all the apps Android has I'd probably move to use it.

lcurdie / MOD  May. 3, 2012 at 16:28

I think if the next galaxy had rolled up later today with Bada it would've been the best selling day for HTC One series.

I think you overestimate the buying public. The amount of people who don't know what phone they have never mind what operating system it's running is unbelievable. I asked someone the other day if they had an iPhone 4 or 4S and they genuinely looked baffled.

Pondlife  May. 3, 2012 at 17:31

4 or 4s they know they can use their apple stuff on it, wouldn't be the case for android to bada. Besides it was a small update. ;)

lcurdie / MOD  May. 3, 2012 at 17:56

The point isn't how much of an update the 4S was over the 4, it's that some people are blissfully unaware that they coexist; an iPhone's an iPhone. Similarly, there are people out there who genuinely don't know - or dare I say care - what version of Android they're on.

And people jump operating systems all the time. Er, unless it's to Windows Phone 7 :p

Pondlife  May. 3, 2012 at 18:06

Well if they were more distinctive they'd know which one, possibly at least.

Yeah I guess, but I think the app stores will add to inertia in os switching.

Pondlife  May. 3, 2012 at 22:55

Seems like they didn't need to put bada on it to ruin it for most here.

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