Here we were, not-so-secretly hoping (against all odds, admittedly) that the “next Galaxy” would arrive later today rocking bada instead of Android. That’d really throw a cat among the feathered rats.
Alas, Eldar Murtazin – he who never gets it wrong (ahem) – reckons bada has just one year to live. Poor bada.
bada is, of course, Sammo’s own operating system, found on a relatively small number of Samsung Wave handsets. Despite being ridiculously low-key, bada has been doing rather well, easily outselling Windows Phone throughout 2011.
However, Mobile Review’s Eldar Murtazin reckons some of the bada crew have already been reassigned to Android projects, and ultimately the OS will fade from existence in the first half of 2013.
Murtazin’s claim is completely at odds with comments made at Mobile World Congress this year. Samsung’s Juha Park whispered: “We believe [bada] is a good platform to build on. We want to have a full range of portfolio for bada, from high-end to mass-volume segments.”
Ah well, what does Juha know? He’s only Samsung’s Senior VP of Product Strategy.