Elop says Nokia can be number one again

Elop says Nokia can be number one againThe past few years have been rough for Nokia, but CEO Stephen Elop still believes the company can regain its supremacy as the world's premier force in the mobile industry.

Elop insists Nokia can still be a “clear winner” in the smartphone game, so long as it continues to produce devices of the calibre of the flagship Lumia 920.

Both Nokia and OS partner Microsoft have said consistently over the past two years that the goal for Windows Phone – and for Nokia – is to emerge as a clear third force alongside iOS and Android (or increasingly just Samsung).

That may be happening, but it's not happening quickly, and like all other phone makers that aren't Apple and Samsung right now, Nokia is still just fighting for scraps rather than providing serious competition to the industry's dominant pair.

Yet Elop feels Nokia can still not just compete in the smartphone stakes, but come out on top at the end of it.

“My goal is that we will eventually be a clear winner. We are having to win,” Elop told Sweden's SVD.se.

“It will happen when we get more products like Lumia 920. It is a product that stands for something that the consumer wants to be. It is different and more and more consumers say 'I love it'.”

His optimism is commendable, but many long-term Nokia fans still feel Elop is as much the source of Nokia's problems as the catalyst for solving them. Many still feel the company should have chosen to go with Android over Windows Phone, while for some the issue is that Nokia has given away the keys to its own destiny by signing up with an external OS in the first place. Either way, former Microsoft man Elop tends to get the blame.

He's doesn't seem too concerned by it all, though – and says his Nokia revolution remains firmly on track.

“It has been a challenge in which the company has gone through major changes. Now we are beginning to see the fruits of our labor. I’m very pleased with how we have created products that stand out because of our mapping services and our technology for image processing.”

Via WMPowerUser

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judgey  Mar. 13, 2013 at 20:18


krogothnx  Mar. 13, 2013 at 20:41

you can't be #1 elop, you don't even own your office building anymore.

JanSt / MOD  Mar. 13, 2013 at 21:22

you can't be #1 elop, you don't even own your office building anymore.

The poor man's 2012 income was cut to a measly €4 million and you make fun of him? :p
He'll come back... like Jobs!!! Yes, he is the new Jobs with just the right dash of Jesus Christ!

Seriously, though: it could happen. Nokia could come back.
It took Android over 2 years to become a serious force. Ahem. Also: Audi had a massive comeback... and Take That. And I hear Sunny Delight are working on a strawberry-chocolate "fruit-like" cordial that'll blow real fruit out of the orchard!

Pondlife  Mar. 13, 2013 at 21:41

Yep Nokia could come back, dumping him and using a range of OSs would help.

I’m very pleased with how we have created products that stand out because of our mapping services...
That we've largely given to our competition...

mightyforest  Mar. 13, 2013 at 23:02

i have faith

Pondlife  Mar. 13, 2013 at 23:21


Still, faith is usually in stupid things...

judgey  Mar. 13, 2013 at 23:31

android and nokia = win but to late now

Wub u pondlife :D

mightyforest  Mar. 14, 2013 at 07:34


why not

Pondlife  Mar. 14, 2013 at 07:39

Because of the complete ineptitude shown thus far

mightyforest  Mar. 14, 2013 at 07:44

android fans would love nokia and elop to jump on board, as they know once or if samsung move over to there tizan OS it will kill off android. for me i cant wait :)

Pondlife  Mar. 14, 2013 at 10:47

Best get used to frustration and waiting nonetheless. I'd rather elop jumped overboard. There's little doubt that if he hadn't tied them to wp and they had phones on both os that android Nokias would outsell wp ones. They make strong if increasingly bloated hardware.
And it's Tizen.

128MG  May. 8, 2013 at 09:21

Yes! Nokia can still be Number one again, but after how long, at what costs. Producing At a price below the Average Variable Costs might lead to bankruptcy. Be wise and Keep it equal to ATC, this is the long-run and every firm is definitely making normal profits, with small and up coming firms into the industry, Nokia might consider shutting down temporarily.


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