The past few years have been rough for Nokia, but CEO Stephen Elop still believes the company can regain its supremacy as the world's premier force in the mobile industry.
Elop insists Nokia can still be a “clear winner” in the smartphone game, so long as it continues to produce devices of the calibre of the flagship Lumia 920.
Both Nokia and OS partner Microsoft have said consistently over the past two years that the goal for Windows Phone – and for Nokia – is to emerge as a clear third force alongside iOS and Android (or increasingly just Samsung).
That may be happening, but it's not happening quickly, and like all other phone makers that aren't Apple and Samsung right now, Nokia is still just fighting for scraps rather than providing serious competition to the industry's dominant pair.
Yet Elop feels Nokia can still not just compete in the smartphone stakes, but come out on top at the end of it.
“My goal is that we will eventually be a clear winner. We are having to win,” Elop told Sweden's SVD.se.
“It will happen when we get more products like Lumia 920. It is a product that stands for something that the consumer wants to be. It is different and more and more consumers say 'I love it'.”
His optimism is commendable, but many long-term Nokia fans still feel Elop is as much the source of Nokia's problems as the catalyst for solving them. Many still feel the company should have chosen to go with Android over Windows Phone, while for some the issue is that Nokia has given away the keys to its own destiny by signing up with an external OS in the first place. Either way, former Microsoft man Elop tends to get the blame.
He's doesn't seem too concerned by it all, though – and says his Nokia revolution remains firmly on track.
“It has been a challenge in which the company has gone through major changes. Now we are beginning to see the fruits of our labor. I’m very pleased with how we have created products that stand out because of our mapping services and our technology for image processing.”