Elop wants Nokia to be the 'where' company

Elop wants Nokia to be the 'where' companyLast week saw Nokia release its latest quarterly earnings report, and as expected it made for grim reading, with the company having lost a full $1bn over the three months – though that was offset by royalties

However, boss Stephen Elop for one is still a believer, and believes Nokia can carve a niche out for itself as the “where” company of the mobile industry.

Nokia's Q2 results did have a few plus points, including better than expected feature phone sales, and an increase to its smartphone average selling price – and indeed the company's stock price jumped 19% on the back of the results.

But serious concerns remain. Nokia continues to struggle in the US, a market crucial to the company's long-term prospects. And with cash reserves starting to dwindle, Nokia is running out of options.

However, Elop remains confident things will improve, and says the secret is to establish itself as the dominant force in location-based services – the “where” company, much like Google cornered the “what” market and Facebook the “who”.

Elop says the mobile device will become “the nucleus for collecting real-time data from sensors”, including the likes of location, orientation, social media preferences, speed and even pulse rate.

“We could be a leader,” Elop suggests, saying the arrival of both Windows Phone 8 for smartphones and Windows 8 for tablets and PCs over the next few months will prove a “catalyst” for Nokia's devices and services.

Elop isn't willing to divulge any specifics at this stage on how exactly Nokia plans to achieve its ambitions, but given the company's traditional strength when it comes to services and geo-location technology, it's not entirely a fool's hope.

The problem is that Nokia's rivals aren't exactly standing still themselves, and given the drastic cuts to staff and spending over the last year, the company simply might not have the means to make Elop's dreams a reality.

Via Slashgear

Read more about: Windows Phone

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7 comments

Pondlife  Jul. 22, 2012 at 15:12

They are the where company, the where did it all go wrong company

JanSt / MOD  Jul. 22, 2012 at 15:29

the Where-else...
Aah, heck - it's not even funny anymore.

Treab  Jul. 22, 2012 at 17:08

i thought tomtom was the where company?

smartphone  Jul. 22, 2012 at 17:18

They are the where company, the where did it all go wrong company

They went wrong when they teamed up with Windows. Windows is uncool, and Elop has been systematically firing the greatest talent that Nokia possessed - the Symbian team, the Meego team and the Meltemi team. He has fired them and teamed up with Bill Gates. How dumb is that?

Monkeybusiness  Jul. 22, 2012 at 19:50

Joker.

They've deliberately run down Nokia over the last few years, it can't possibly have gotten this bad by accident. Take the market leading company, that makes the very best hardware. With superb, and justified, reputation for reliability and functionality.

Then over 3 years, release the N97 (which could have been amazing at the time). Refuse to apologise for obviously underspeccing the memory and the self-harming camera (only replacing the camera lens shutter after months of campaigning) wrecking their reputation
as the leading 'premium' smart phone maker.

Then not updating Symbian.
Then abandoning Meego.
Then Choosing an OS with no market share. That wastes Nokia ability, and reputation, for innovation due to the restrictive hardware standard set by Elops employers, sorry ex-employers. Why not Android? Seriously, why not Android. On the Nokia forums, users were begging Nokia to either reorganise Symbian or adopt Android. Can't remember anyone wanting Windows.

Shareholders should be suing for damages. On the grounds of unbelievably incompetent management, so unbelievably incompetent that it has to be a conspiracy.

Pondlife  Jul. 23, 2012 at 00:32

They went wrong when they teamed up with Windows. Windows is uncool, and Elop has been systematically firing the greatest talent that Nokia possessed - the Symbian team, the Meego team and the Meltemi team. He has fired them and teamed up with Bill Gates. How dumb is that?

I think it was before that tbh, but that wasn't a good way to dig themselves out of trouble unless wp8 is the best thing since sliced bread anyway.

ELIXER  Jul. 26, 2012 at 20:19

Elop should just be fired windows phone is a desaster

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