Speaking to Bloomberg in New York, Stephen Elop has declared that Nokia will come bursting back onto the US scene in space year 2012AD, with multiple networks offering its Windows Phone devices.
And just how will Nokia distract consumers from Apple, Samsung, HTC, Motorola et al? Read on.
“Our plans are to be very competitive and to go head-on with the appropriate devices at the appropriate price points,” explains Elop. “We know we need to get volume moving and we need from that to develop economies of scale. And then as we do more and more differentiation, we expand gross margin.”
Nice use of “economies of scale”. I hope he starts using that in all his interviews, a bit like “primary smartphone platform” and “third ecosystem”. Great stuff.
And what about tablets? Microsoft hopes to change the game with Windows 8. Any chance of a Nokisoft tab? “There’s a new tablet opportunity coming. We see the opportunity. Unquestionably, that will change the dynamics (of the tablet market).” So that’s a “maybe” then?
Finally, how does Nokia feel about the app situation? The App Store and Android Market have something like 10 times the volume of the Windows Marketplace.
“There’s a small number of applications, in the hundreds, that are must haves, and we’ll do whatever is necessary to make sure those are on our platform,” promises Elop. “The popular apps, the high end of the curve, we’ll be very focused on. It’s not a race of total quantity. There’s only so many flashlight apps that you need for a smartphone.” Zing!