We’ve got Facebook for Android, iOS, BlackBerry, Windows Phone, bada… Indeed, offering a Facebook app is pretty much a prerequisite for any self-respecting mobile operating system these days.
Now we’re hearing that Facebook mobile use - surprise, surprise - increased massively in space year 2011AD.
On Wednesday, Facebook revealed that mobile use (which presumably encompasses the aforementioned apps and the plain old mobile site) increased by a whopping 76% from 2010 to 2011.
As of December 2011, Facebook had 432 million “regular users”. Good lord. In addition, Facebook says it now has 58 million users who log on exclusively through their smartphone or tablet, forsaking the desktop experience entirely.
Of course, there are limitations with the Facebook mobile apps, and the Android offering – from personal experience – can be a tad temperamental.
Facebook attributes the growth to the launch of the iPad app last autumn, and its acquisition of Snaptu, which makes software for people in developing countries.
The Facebook apps are – and will remain – free, however sponsored advertising is expected to creep in. Ah well, a little advertising never killed nobody.