First-gen iPhone forced 2007’s Android project to ‘start over’

First-gen iPhone forced 2007’s Android project to ‘start over’“This changes everything” is a particularly bold marketing claim from California’s Apple, but we’re hearing that that was indeed the case when the first-gen iPhone appeared in 2007.

Google’s reaction, having snapped up work-in-progress Android in 2005, was to go back to ye olde drawing board.

The words are housed in a book called Dogfight by Fred Vogelstein, which details the smartphone wars circa iOS and Android.

The Atlantic has a lovely excerpt, including these words from former Google guy Chris DeSalvo: “As a consumer I was blown away [by the iPhone]. I wanted one immediately. But as a Google engineer, I thought ‘We’re going to have to start over.’

“What we had suddenly looked just so . . . nineties,” admits Chris. “It’s just one of those things that are obvious when you see it.”

What Team Mountain View had at that point was Google Sooner, a keyboard-focused handset with a non-touch display. Imagine a terrible BlackBerry, and you’re in the right ballpark.

Andy Rubin’s reaction to the iPhone was similar, yelling: “Holy crap. I guess we’re not going to ship that phone.”

Of course, the first ever Android phone materialised in 2008 as the HTC Dream (aka T-Mobile G1), with a slide-out keyboard and full touchscreen.

And the rest, as they say, is history. Death to Nokia’s Symbian and BlackBerry; hello iPhone and Android.

Read more about: Apple iPhoneAndroidiOS

Add a comment
2 comments

TJ Skywasher  Dec. 23, 2013 at 14:51

And more recently everyone was punched in the gut with Apple announcing the A7 64-bit chip in the iPhone 5S. They're all rushing to get their 64-bit chips out now.

JanSt / MOD  Dec. 23, 2013 at 17:08

Yeah - 's coz Apple can't innovate priperly, they all need to correct their 'faults'! ;)

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: