Why free smartphone apps may drain your battery

Why free smartphone apps may drain your batteryHere's an interesting one if you're one of those folks who doesn't like to pay for smartphone apps - those free ones may be draining your battery faster than premium ones.

We realise that's quite a generalisation to make but it is based on some research - research that has been picked up on by New Scientist.

Those behind it found that 10-30 percent of the power drawn is for the app itself with the rest going on driving the advertising which ultimately pays for the app.

We're not talking some rubbish you'll find in the depths of Android's PlayShop here but also some big names - like Angry Birds, which only used 20 pecent of power to fuel the game but an amazing 45 percent to generate location-specific ads. Strewth.

Then there's the additional power demands of the 3G connection needed to utilise all this jiggerypokery.

As they say, no such thing as a free lunch!

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8 comments

matt101101 / MOD  Mar. 20, 2012 at 19:07

Root & AdFree...problem solved.

blizzard7  Mar. 20, 2012 at 23:55

Root & AdFree...problem solved.

That's not really morally right though is it, especially for indie apps. Devs are people too!

matt101101 / MOD  Mar. 21, 2012 at 00:32

I'm morally corrupt...evidently.

Otherwise, if apps stopped draining my battery, using my processing power excessively and being a virus risk via their ads, I might stop blocking them. Until then, I'll remain with AdFree. I never click on ads anyway, so I don't make anyone any money. If I like the app, I'll buy the premium version.

blizzard7  Mar. 21, 2012 at 01:16

I'm morally corrupt...evidently.

Otherwise, if apps stopped draining my battery, using my processing power excessively and being a virus risk via their ads, I might stop blocking them. Until then, I'll remain with AdFree. I never click on ads anyway, so I don't make anyone any money. If I like the app, I'll buy the premium version.


Well I hope you don't block the ads on this site!

matt101101 / MOD  Mar. 21, 2012 at 08:03

Erm...

CTPAHHIK  Mar. 21, 2012 at 09:17


Well I hope you don't block the ads on this site!


Firefox AdBlock filters adds from Mobot :(

MDrX  Mar. 21, 2012 at 10:19

I never click on ads anyway, so I don't make anyone any money.

Don't impressions count? I know they do in standard old web advertising.

Anyway, I'd imagine the largest power draws from these ads are those flicking on GPS and those being served with Flash or some mental Javascript. Ads will kill your battery on a laptop, too, it should be no surprise they do the same to your phone.

blizzard7  Mar. 21, 2012 at 10:40

I never click on ads anyway, so I don't make anyone any money.

Don't impressions count? I know they do in standard old web advertising.

Anyway, I'd imagine the largest power draws from these ads are those flicking on GPS and those being served with Flash or some mental Javascript. Ads will kill your battery on a laptop, too, it should be no surprise they do the same to your phone.


Yeah that's what I thought but I wasn't sure. Doesn't matter if you click on it or not you can get paid a dollar or two per 1000 views.

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