Girls don't do tech, right? After all, they need everything to have kittens, butterflies, rainbows, sparkles and an essence of pink to even be remotely interested, yeah?
Nope, but any self-respecting gadget loving lass better look away now or be at risk of getting a bit annoyed with stereotyping: Fujitsu Japan is rolling out two handsets designed specifically "for girls".
The first (The F-03D Girls'), an Android Gingerbread device, comes with a waterproof body (presumably in case its splashed with perfume), "extra cute" photo frames and apps designed specifically for the fairer sex.
For those girls with a bit more nous (i.e if you're actually reading this right now), you'll be more interested to know that it also has a 3.7-inch 480x800 resolution, 8MP camera, wifi, 512MB RAM, 1GHz processor, e-wallet function and built in TV tuner.
And what's this... a feature phone? Yep, the other one isn't even a smartphone. After all, who needs smart when you've got pink? The F-06D Girls' comes with a tote bag, stylus to decorate your snaps (it's all about the accessories, remember ladies), 8MP camera, cute wallpapers, 39 photo frames and 3,010 emojis "for cuter emails". This one is also waterproof - maybe to protect it from the vomit its bound to induce with its cheesiness.
If you're wound up by this, ladies - don't fear. You won't have it shoved down your throat as these handsets are mercifully destined for Japan only.
Can't help wondering what Germaine Greer would make of all of this. Now go put the kettle on, eh?!