Fujitsu Raku-Raku heading west, loves old folk

Fujitsu Raku-Raku heading west, loves old folkA few months ago, Japanese manufacturer Fujitsu unleashed the Raku-Raku on the Land of the Rising Sun, essentially a pensioner-friendly smartphone with suitably modest specs.

Fast-forward a bunch of months and the official word is that the Fujitsu Raku-Raku is heading to the US and Europe.

We’re thanking The Asahi Shimbun for the newsage. Incidentally, that might just be our favourite publication name ever.

Impressively, Fujitsu was top in both mobiles and smartphones in Japan’s fiscal 2011, but speaking to The Asahi Shimbun, Fujitsu’s president Masami Yamamoto says: “As the Japanese market has already hit a peak, we have to sell devices overseas to increase our sales numbers.”

Fujitsu Raku-Raku specs include a 4in display (480 x 800), 8.1MP rear camera and 3.2MP front shooter, though it’ll arrive with “certain modifications for each country”.

Pensioner-friendly Raku-Raku features include the massive buttons changing colour when pressed. Good stuff.

We shouldn’t, however, expect Fujitsu’s high-end Arrows series to hit Europe. “We don't have the luxury of spending huge amounts of money to promote a brand, like Samsung," sobbed Yamamoto.

The European smartphone market has proved typically brutal for Japanese manufacturers, with Panasonic withdrawing less than a year after announcing its return.

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2 comments

JanSt / MOD  Dec. 31, 2012 at 15:18

Looks like they mashed-up a Samsung Europa and a Nokia C7... aka ugly.
But if it has useful functions - why not.

matt101101 / MOD  Jan. 1, 2013 at 02:12

Honestly can't see it going down too well, I could be wrong though.

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