With Samsung Galaxy S4 business largely concluded, it's inevitable that focus has now shifted to the next big Android flagship we've been hearing about – Motorola's fabled “X Phone”.
The rumours have been coming thick and fast, but a Google advisor has just ramped up the excitement by appearing to confirm one of the most fanciful: that the X Phone could allow users to pick their own hardware components.
The same idea crossed my mind about a month ago (no-one will believe me now, obviously) as one of the ideas for one of those “features I'd love to see in the future” pieces, but I didn't write it because I thought most people would dismiss the idea as ridiculous.
Last week a splurge of X Phone rumours emerged via Android and Me, including a decent picture and a bunch of interesting claims, including that you'd be able to customise your phone's hardware and select a network at the time of purchase.
Now comes a Google+ post from Motorola advisor Guy Kawasaki, formerly of Apple, featuring a video of a Porsche Exclusive supercar along with the caption: “wouldn't it be great if you could personalise your phone like this?”
The Porsche in question allows you to choose from over 600 different options, and while that's not to say the X Phone would offer anything like the same degree of personalisation, the message is pretty clear.
Leaving aside any practical complications that may be involved in making the whole thing happen (and there are plenty), it's a seriously exciting concept and would be just the sort of killer feature to launch the Motorola X Phone straight to the top of the smartphone pile.
What do you guys think? Crazy idea or sure-fire winner? What sort of features do you reckon would be customisable? How stupid was I not to write that feature? Give us your thoughts in the Comments below!