Samsung takes plenty of flak for its halo marketing strategy of using the success of a few truly strong Galaxy-branded devices to inflate the sales of a bunch of distinctly average ones.
But should we be so scathing when it comes to the Samsung Galaxy Core Advance, supposedly an upcoming Galaxy handset that's being aimed specifically at less able users and the elderly?
Being sensible, the answer would have to do with how well it addresses the needs of those it claims to be aimed at, and how necessary its “special features” really are.
We only have the claims of an unnamed Samsung official to go on (reported by Korean-language site RBMen), so those answers might have to wait for now.
But what we're hearing is that the Galaxy Core Advance will be a modified version of the existing budget Galaxy Core smartphone, but with power and volume buttons that remain visible in low light. It will also have an extra coating for added protection against knocks and scratches that may occur given the potential limitations of the target market.
The handset will also feature a text-to-voice function that will read out loud text that's been captured by the phone's camera.
Given that this isn't a full spec leak or anything, we can't be certain there aren't other features we're not hearing about yet. But on this evidence you'd be forgiven for thinking “is that it”?
Starting with the elderly, it's bad enough to think that people suddenly become incapable of understanding or adopting new things once some invisible age threshold is reached, but it's worse believing a handful of minor changes will somehow bridge that gap and get everyone onside.
Similarly, when it comes to the disabled, there's no one-size-fits-all features that magically turn an ordinary smartphone into one designed for the disabled. The closest would probably be the more sturdy construction, but that's what rugged phones are for.