The mid-range Samsung Galaxy Alpha was launched in August this year as the “evolution of Galaxy design”, but a report from South Korea suggests it’s already on the way out.
Instead, Samsung will “take the bull by the horns” and focus on its affordable Galaxy A series (left), with a big Galaxy A5 push set for South Koreans as early as next month.
For our money, the Samsung Galaxy Alpha was always a bit of a strange phone, awkwardly fusing mid- to high-level specs with a design that was never quite sure if it was premium i.e. metal sides and a synthetic rear.
Being hailed as an “iPhone killer” prior to launch probably didn’t do the Galaxy Alpha any favours, either.
As such, we’re not overly upset when sources of Korea’s ET News say: when the remaining materials for the Galaxy Alpha are used up, it’s Game Over.
The Galaxy A series makes much more sense, essentially looking to address, well, Samsung’s failure to address the wallet-friendly end of the market; certainly not in any notable fashion. There’s nothing one might hold up as a genuine contender to the Motorola Moto G, for example.
The Samsung Galaxy A3 and Galaxy A5 were officially unveiled at the beginning of November, and the Galaxy A5 (already on sale in China and Taiwan) will supposedly get a major push when it lands in South Korea – as early as next month.
Samsung Galaxy A5 specs include a 5.5in 720p display, Qualcomm Snapdragon 400 processor, 2GB of RAM, 16GB expandable storage, 13MP/5MP cameras, and a 2,300mAh battery.
Analysts reckon the Galaxy A5 is actually a better phone than the Galaxy Alpha, and that it’ll be priced more competitively. Sounds good to us.