Galaxy S III supply problems may have cost Samsung two million sales

Galaxy S III supply problems may have cost Samsung two million salesThe Samsung Galaxy S III was reportedly hit by production problems at launch, notably affecting supply of the pebble blue version in particular.

Now we’re hearing that the Galaxy S III shortages might’ve cost Samsung as many as two million sales.

Earlier this week Samsung boasted that sales were expected to surpass the 10 million mark at some point in July. But could that milestone have been reached even sooner?

According to Gartner (Jan's favourite), the answer is a big fat "Yes!" As such, Barclays has lowered its Q2 estimates and raised those for Q3.

"Samsung might have been caught off guard by the demand, not because they did not believe in their own products, but because they might have over-estimated the competition," suggests Gartner analyst Carolina Milanesi.

"In other words, aside from the iPhone and HTC's oneX there's not much out there at the moment, which would have certainly helped Samsung."

At launch, Samsung conceded: “In order to meet the highest internal quality standards and to 
provide the best quality GALAXY S III to customers, 
a short supply of Pebble Blue version is expected in some regions
 in the next 2-3 weeks.”

However, in a statement to Reuters, Samsung insists: "It is simply that demand far exceeded our expectation. But that doesn't mean we had set a very conservative demand forecast."

Read more about: Samsung Galaxy S3Android

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 1 comment

Pondlife  Jun. 27, 2012 at 16:12

So not cost so much as delayed the sales.

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