Long-term readers might vaguely recall a rant I went on around three years ago when Samsung started referring to the Galaxy S3, prior to launch, as “The Next Galaxy”.
Sadly, as we patiently await the Samsung Galaxy S6 launch on March 1, the most infuriating of all hashtags is back. Gawd I hate you, #TheNextGalaxy.
As if purely to infuriate yours truly (which I realise is obviously not the case, though I have been bashing Samsung a fair bit this week), Samsung Mobile has gone one step further this year and renamed its actual Twitter account TheNextGalaxy.
The problem I have with this, first of all, is the implication that the release of a new Galaxy phone – the “next” Galaxy – is something to get really excited about, as if they’re few and far between.
But in the past few months alone you’d need two hands to count the number of new Samsung Galaxy phones, including the Samsung Galaxy A range, Galaxy E range, and not forgetting the wildly unpopular Galaxy J1.
Worse still, there’s every chance that the “next Galaxy” won’t actually be the Samsung Galaxy S6 (and Galaxy S6 Edge); we’re expecting the Galaxy Grand 3 to launch any day now.
Anyway, yes, perhaps I am overreacting a little, but I’m not sorry. And if a single Galaxy phone is released in the 16 days between now and the Samsung Galaxy S6 launch, you can bet you’ll hear about it here first (ish), with a lovely accompanying rant. See you all then.