Samsung has completed its Galaxy S4 spin-off business this morning with the announcement of the Galaxy S4 Zoom, making it four new handsets in two weeks for the Korean giant (following the Active, the Mini and the non-S4-related Galaxy Ace 3).
And the S4 Zoom looks exactly like the leaked pic suggested: it's one side Galaxy smartphone, other side compact camera.
As such, you'll either love it or hate it. If your head was swayed by last year's Galaxy Camera it'll no doubt be the former, if you're a fan of the word PureView, it's certain to be the latter.
Getting back to the Galaxy Camera, it was clear that was a first attempt at putting Android in charge of a compact camera's workings. This, however, carries the full “Galaxy S4” branding for good reason... well, for better reason, anyway: it's a far more even split between smartphone and camera.
Looking at the phone-related specs, we're talking a 4.3in qHD Super AMOLED display, a 1.5GHz dual-core processor, 8GB of internal storage plus a microSD card slot, and Android 4.2 Jelly Bean.
On the camera side of things you get a 16MP CMOS sensor, Xenon flash, ISO 3200 limit and the real jackpot for mobile photographers, a 10x optical zoom on the f/3.1-6.3 lens.
That's down on the 21x optical zoom offered by the Galaxy Camera, but Samsung has made more effort here to keep the overall dimensions of the S4 Zoom vaguely phone-like.
As such, the vital stats read 125.5 x 63.5 x 15.4mm, while the overall weight is 208g. Both the heft and the thickness are way outside normal smartphone measurements, but are purely the result of the camera components... well, and the 2,330mAh battery.
And that should make checking out how the Galaxy S4 Zoom gets on quite interesting. While Nokia appears to be trying to achieve the near-impossible with the EOS by attempting to force high-level mobile camera bits into a sleek smartphone chassis, Samsung's approach is more “screw it, we want people to know this is a camera”.
It'll be interesting to observe which approach wins out – if either.
Pricing and release date info have yet to be revealed, but hopefully we'll know more after Samsung's big mobile event on June 20.