Games rule the app roost

Games rule the app roostSome spanking new research from Nielsen shows that games are still the most popular form of app with the modern day smartphone user.

Over a 30-day period, 64% of app users played a game on their smartphone. In second place is weather, with 60%, and social networking takes bronze with 56%.

Furthermore, games are the apps that “downloaders” – those who have downloaded an app in the past 30 days – are most likely to pay for. Apparently 93% of downloaders would pay for a game.

Entertainment isn’t far behind with 87%, while 84% of downloaders would pay for Productivity apps.

Unsurprisingly, those downloading games are most likely to use iOS, Android or Windows Phone 7. RIM users, on the other hand, were more likely to play preinstalled games.

Finally, iOS gamers - those who have played a game in the past 30 days - spend an average of 14.7 hours per month playing games. That’s almost twice the industry average, which stands at 7.8 hours. Android gamers were above average too, with an average of 9.3 hours spent gaming per month.

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Constantine  Jul. 6, 2011 at 16:08

This time last year I was a committed Nintendo gamer, clocking up a ridiculous number of hours on their hand-helds.

Now...Android or iPod Touch all the way. Not even bothered looking at the 3DS (the release of a new Nintendo hand-held would have previously had me salivating for months in anticipation). Funny old world.

justanother182  Jul. 6, 2011 at 16:21

I'm surprised that weather beat social networking!
And 10 hours per month playing games is around 20 minutes per day: 10 in the morning, 10 on the way home ;)!!
Wait :| That seems too low, I must be far too drawn to my games for my own good :P?!


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