Now that Apple and Samsung have got their big Autumn product launches out of the way, Amazon's next line of Kindle Fire tablets have moved close to the top of the list of important kit still to launch in 2013.
Thanks to a steady stream of leaks from BGR we know pretty much exactly what to expect, too, and with that in mind it's not hard to guess who's behind today's exclusive leak of the first images we've seen of Amazon's forthcoming tablets.
Amazon hasn't yet announced a date, but BGR is still tipping the third-gen Kindle Fire launch to go down this very month, which means time is surely running out for the Big A to let everyone know.
But anyway, let's take a look at the photos in question, which are of the 7in Kindle Fire HD, we're told (the larger 8.9in model apparently shares the same design fundamentals).
It's a far bolder look overall, with the curved edges having been replaced with a bolder angled edge, which host the completely redesigned button arrangement.
As for the front, there's nothing much to be said about the front of a tablet with the power off, though it does look like the bezel is a little slimmer than on the current model.
What we do know for certain is that the specs will be a serious step forward. The display resolution will jump to 1920 x 1200 (versus 1280 x 800 at present), while a Snapdragon 800 processor is as good as things get right now, even if it's clocked at a less-than-lightning-fast 2GHz.
You'll have 2GB of RAM, a choice of 16GB, 32GB or 64GB of storage, and an Amazon UI built on top of Android 4.2.2.
The larger 8.9in model will offer a higher 2560 x 1600 resolution and a rear 8MP camera (the 7in model only has a front-facer) but is otherwise unchanged.
The entry-level 7in Kindle Fire 3, meanwhile, will offer a 1.5GHz OMAP 4470 processor, a 1280 x 800 7in display, 1GB of RAM, the same storage options and the same Android 4.2.2-based OS.
That's a good set of specs all round, and it doesn't look bad in the flesh either from what we can see. So if Amazon would be so good as to actually announce the thing, that'd be just great...