It's been a while since we had a fresh contender for the empty title of world's thinnest smartphone, but the wait is over: behold the Gionee Elife S5.5.
Yes, us neither, but that is in fact its real name, and the name gives away the details of its claim to fame – namely its skinny 5.5mm profile.
We have to go back to August 2013 for the previous pretender to the throne, the BBK Vivo X3 which was reportedly “less than 6mm” thick, but the Elife S5.5 beats that rather unclear mark (although it matches it in the sense that it's another brand we'd never previously heard of).
So on to the specs, and you might be surprised to hear that the Elife 5.5 is actually a fairly decent handset. It comes with a 5in display (resolution unknown), a quad-core 1.7GHz processor, 2GB of RAM and 13MP/5MP cameras.
Even the battery capacity of 2300mAh is decent considering how little space there is to play with inside the wafer-thin chassis, while on the software side you get Gionee's Android-based Amigo interface.
It's normally at this point which we say none of the above matters as you'll never see the handset in question in the flesh anywhere near the UK, but this time we're not so sure.
The Gionee Elife 5.5 is launching in its home market of China, where the 3G model is up for pre-order for the equivalent of a mere £220 ahead of an LTE model's arrival in June, but Gionee says it'll be launching in another 40 countries later this year.