That copycat Samsung is up to its old tricks again. No sooner has Apple made gold a must-have colour on a high-end smartphone with the iPhone 5S than along comes Sammy and does the exact same thing.
Except Samsung has gone one step further: it has two different Gold Edition Galaxy S4s on the way – a Gold Pink version and a Gold Brown version.
Currently being shown off shamelessly on the Samsung Gulf Facebook page, the gilded duo exist solely in the form of a shiny press render for now, but be warned: they're coming.
Unlike Apple's champagne-tinted “gold” iPhone 5S, however, this appears more of a limited edition rollout aimed specifically at a part of the world where ostentatious displays of wealth are part of everyday life, so expect it to come with some ridiculous extras and a stupid price tag.
So in reality it's no rival to the gold iPhone 5s at all, even if the mere use of the word “gold” in the phone's title is enough to get overly sensitive Apple fans hot under the colour. You know, seeing as how Apple invented the colour gold and everything.
What's more offensive to me is the text that goes with the pic of the Gold Edition Galaxy S4s on Facebook.
“Have you seen the new elegant Galaxy S4 colours? Gold Brown or Gold Pink.”
The world truly has gone mad.