You know how Apple used to be 'Apple Computer' but is now just 'Apple' since it's such a major success in the media market too? Well, looks like Google has long had similar ambitions in reverse, as it were.
That's according to former Google boss Eric Schmidt, who says even in the bygone days when Google was just a website, it had its eyes on the hardware business.
"We always wanted to be in the hardware business. Larry and Sergey have always wanted to do hardware in one form or another," he revealed to reporters in the US recently.
Despite the various Google-branded Nexus devices that have popped up over the past couple of years, Google remains very much a software company and has simply stuck its name on a device made by Android OEMs HTC, Samsung and most recently of course, Asus with its Nexus 7 tablet.
And yes, there's the whole Motorola Mobility thing if you want to split hairs, but Google has been at pains to point out that Moto will continue to operate independently despite the fact that it's now owned by Google lock, stock and barrel.
The background to Google has always been software. Great solutions like Maps and then, of course, Android (we remember the day when it was just a news story that Google was rumoured to be entering the mobile phone market - how excited were we?!).
It made its first foray into the hardware market with the Nexus One in 2008/2009 in partnership with HTC and caused a real stir with geeks. This was the first branded Google-own device and lots of us will remember having to order it via a special website and having to wait for it to be shipped all the way from the USA.
Now, of course, we've had various iterations of the Nexus - from phones to the Nexus 7, which is starting to find its way into the hands of punters. Plus the whole Google Glasses thing. But Google says it's still an "information company" at heart.
Does that mean Google has given up on its hardware dreams now that it can rule by proxy through Android and its Motorola plaything? Perhaps, perhaps not. Schmidt for one certainly isn't telling.
But given the size and scope of Google today compared to where it was just five years ago, who knows where'll we'll be in five years' time?