With some analysts suggesting that Siri is a massive driver in terms of iPhone 4S sales (hmm), it’s not surprising to hear that Google is working on a high-profile alternative for Android.
There are already tons of terrible Siri knock-offs on the Android Market, but Google is reportedly beavering away on an official offering called Assistant.
According to TechCrunch’s sources, Google Assistant will drop some time in Q4ish (maybe), and the focus of the project is threefold:
- Gather the world’s knowledge into a format recognisable by a computer
- Create a “personalisation layer” – Google+ gathers data on the way people interact with content
- Build a voice-driven, Siri-style “Do Engine” - Assistant
Do Engine?! There’s lots of marketing-style guff that goes alongside the leak. For example, apparently Google Assistant will be less about simply returning search results, and more focused on “accomplishing real-life goals”. In the absence of any specific examples, I choose to roll my eyes.
On the plus side, marketing nonsense aside, Google Assistant will supposedly be opened up to developers for inclusion in apps. Interesting.
Am I alone in thinking voice recognition is a bit… rubbish?