There's no pleasing some people, is there? It's not enough that we're snapping up Android phones left, right and centre; Google says we should be spending more on apps too.
Android platform manager Eric Chu says he isn't happy with the Android Market's commercial performance – in other words, how many premium paid apps the Android public is snapping up.
Chu was speaking at a San Francisco conference earlier in the week, Forbes reports, where he outlined Google's roadmap for its mobile OS going forward. And with Android set to kick on as a whole swathe of new tablets hit the market over the next few months, it's time to start cashing in.
Making it easier to discover and pay for apps is central to that strategy, and Chu spoke of plans to debut in-app payments as on the iPhone this quarter, along with developing the idea of direct billing straight to your account for contract users.
Google also says it wants developers to make better use of the Android address book – “the best social graph” – for more targeted and socially relevant in-app features, and revealed the company was increasingly getting behind HTML5 for app development.
The result, Google hopes, is richer, more flexible and personally relevant apps – ones that people will happily pay money for.