Despite high-profile backing from HTC, Samsung and Nokia, Microsoft’s Windows Phone continues to struggle in terms of smartphone market share. Of course, analysts reckon that might change come 2016.
In the meantime, though, there’s not a huge incentive for developers to embrace Windows Phone 8, and Google reckons it’s not yet worth bringing Gmail or Google Drive to the platform.
That’s the official word according to the Google Apps product management director, Mr Clay Bavor. He’s been jawing with the guys at V3.
"We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8," says Clay. "If that changes, we would invest there, of course."
To be fair to Windows Phone 8, there aren’t many big-name app gaps. Indeed, at the Windows Phone 8 launch, Microsoft claimed to have secured 46 of the top 50 apps from rival platforms – the four omissions being Instagram, Pinterest, Viber and, er, Wells Fargo.
I was quite surprised to see two of the Dealspwn guys rocking Windows Phone handsets at our night out thingy. How bizarre.