Google has lifted the lid on its Google+ project, essentially a social networking thingy with an emphasis on groups of friends, instead of “wrapping everyone in “friend” paper”. In think they’re talking about you, Facebook and Twitter.
Unsurprisingly, Android is the first to receive the Google+ app treatment, though an iOS equivalent is “coming soon”. It’s also available on the mobile web in Apple-friendly HTML5, though the project is currently invite-only.
There are four main components that Google hopes will set Google+ apart from the likes of Facebook and Twitter. They are:
+Circles: create different groups of friends, and choose which to share information with. Google reckons having lots of “friends” on social networking sites can result in “stage fright”.
+Sparks: choose your interests and receive a feed of content from across the cyberweb, ensuring “you’ll always have something to watch, read and share—with just the right circle of friends”.
+Hangouts: encourages on-screen gatherings. Amusingly, Google notes that instant messaging can be “really awkward. When someone doesn't respond, you don't know if they’re just not there, or just not interested.”
+Mobile: includes +Location, location, location (use GPS to share your location in updates), +Instant Upload (er, upload photos) and +Huddle (group messaging).
You can read more here, on the Official Google Blog.