The wearable technology tidal wave is clearly on the horizon, and indeed Samsung announced no less than three smartwatches at Mobile World Congress (MWC) a couple of weeks ago.
Of course, that particular trio runs Tizen, but Google is on the verge of firing out an SDK for the Android faithful.
That’s the news from out of the SXSW festival, which is probably best known for its music stuff, but also encompasses Film and Interactive.
Sundar Pichai, Google’s SVP of Android, Apps and Chrome, says the SDK rollout - expected in a couple of weeks - will include a “vision for developers of how we see this market working”.
Of course, we’re not just talking about smartwatches here. One of the other notable examples of wearable tech is Google Glass, the augmented reality thingy for your head.
Pichai says it’s Google's role to provide the SDK, but up to developers what they do with it.
We’re still not entirely convinced about wearable tech, with two of the major selling points seemingly being a) fitness applications, and b) the slight convenience of not having to take your phone out of your pocket.
Regardless, expect the smartwatch scene in particular to explode when the Apple iWatch touches down later this year.
In other SXSW news, Pichai says Google Chromecast is coming to "many more countries" in the coming weeks. Come oooooooon UK.