Over the years, Google has carved its name as the world’s top desktop search engine, so much so that “google” is now widely recognised a verb. “Did you google it?” “Yes. Yes I did.”
However, speaking at some sort of conference, a trio of Google execs has explained that the Android-owner now sees itself primarily as a mobile company.
Said executives are marketing guy Rikard Steibler, YouTube’s Francisco Varela, and Rich Milner of Google Ventures.
According to Business Insider, the execs specifically used the term “mobile first” as they dished out various Google/YouTube-related stats.
For example, come 2013, they reckon mobile will be the top way people access Google. Indeed, mobile searches have increased 200% in 2012. Incidentally, I’m quite enjoying the iOS Google Search app.
As for YouTube, 25% of traffic and 40% of views now come from mobile, marking a 300% increase. Mobile YouTube traffic is soon expected to acccount for more than 50% of traffic, and already does so in Korea.
Interesting stuff. Of course, Google isn’t the only company shifting its focus. There was a time when Amazon was concerned primarily with selling books, while Microsoft was purely (mostly) about software.