Google: we’re a ‘mobile first’ company now

Google: we’re a ‘mobile first’ company nowOver the years, Google has carved its name as the world’s top desktop search engine, so much so that “google” is now widely recognised a verb. “Did you google it?” “Yes. Yes I did.”

However, speaking at some sort of conference, a trio of Google execs has explained that the Android-owner now sees itself primarily as a mobile company.

Said executives are marketing guy Rikard Steibler, YouTube’s Francisco Varela, and Rich Milner of Google Ventures.

According to Business Insider, the execs specifically used the term “mobile first” as they dished out various Google/YouTube-related stats.

For example, come 2013, they reckon mobile will be the top way people access Google. Indeed, mobile searches have increased 200% in 2012. Incidentally, I’m quite enjoying the iOS Google Search app.

As for YouTube, 25% of traffic and 40% of views now come from mobile, marking a 300% increase. Mobile YouTube traffic is soon expected to acccount for more than 50% of traffic, and already does so in Korea.

Interesting stuff. Of course, Google isn’t the only company shifting its focus. There was a time when Amazon was concerned primarily with selling books, while Microsoft was purely (mostly) about software.

Read more about: Android

Add a comment

Pondlife  Nov. 10, 2012 at 16:11

nvidea making about a third of their money from mobile now apparently too.

"As for YouTube, 25% of traffic and 40% of views now come from mobile"
Can't really understand this, so non mobile users are going on but not viewing anything?

Iheartcheese  Nov. 10, 2012 at 17:24

25% of traffic and 40% of views describe different user behaviour.

A mobile user for instance will click a direct link, and view the video. lets say 1 view, 1 data session.

A desktop user, will search (1 data session), view (1 view, 1 data session), click view comments (1 data session) and post a racist message about someone who already posted a message (1 data session)

Although the data sessions have no real value, interactions on the desktop style site add more traffic than a mobile user which mostly just watches the video then exits the app =)

Rubisco  Nov. 11, 2012 at 14:02

What you on about "data sessions"?

When they talk about traffic they mean throughput surely? Means people watch longer videos on their desktop, and shorter videos on their mobile devices.

Don't mobile carriers also compress video?

jakeokl  Nov. 11, 2012 at 15:29


You don't need an account to comment. Just enter your email address. We'll keep it private.