Google Nexus 10 sales: less than the Microsoft Surface?

Google Nexus 10 sales: less than the Microsoft Surface?The Google Nexus 10 arrived last October, quietly commanding respect with impressive internals, but the one question no one’s really bothered to ask before now is: “How many have they actually sold?”

Well, the answer to that question is: “Not very many”, according to some detective work by a chap called Benedict Evans.

Who is Benedict Evans? He’s currently a freelance analyst posting a “scrapbook” of thoughts on his own site.

A recent post, suitably titled Nexus tablet sales: not many, suggests that the Google Nexus 10 in particular might’ve sold as few as 680,000.

With 680 million Android users at the end of March, Evans notes that devices matching the Nexus 7’s display profile account for 1% (according to development data from Google), while the Nexus 10’s ‘xlarge XHDPI’ weighs in with just 0.1%.

Evans himself concedes that the figures might be way off. For example, “0.1% could actually be 0.149%”, which would make just over 1 million Nexus 10s in the wild.

In any case, it looks like Google Nexus 10 sales have failed to match those of the Microsoft Surface (recently estimated at 1.5 million), the latter device largely being regarded as a colossal failure. What does that say about the Google Nexus 10? Eek.

Read more about: Google Nexus 10Microsoft Surface RTAndroid

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Kev`  Apr. 19, 2013 at 17:49

I think the problem with the 10 is the price. The 7 sold really well at sub-£200, but to pay £389 for the 10 is just too much for most people. I'd imagine most of those in the market for a 10" android tablet went for the Galaxy Tab 2 at a much lower price. I know I did and am happy enough with it. Also found the bezel too chunky on the Nexus 10.

markrich  Apr. 19, 2013 at 21:39

The screen is great but the build looks a little cheap and the price is too high.
Add to that the exclusiveness of an online only purchase with no possibility of actually touching and playing with the machine in the shop isn't going to help.

Stelph  Apr. 19, 2013 at 22:57

Agree on the price comment, as great as the tech is when looking in the £300+ range people will be looking at iPads. Android just doesn't have the tablet app support to make it an alternative in the premium tablet arena

Harryisme  Apr. 20, 2013 at 14:12

It might be the price, or it might be the lack a bunch of little things, for one the build quility has been criticised quite a bit, there was the initial supply issue that dogged the system for the first three months, I know I decided to just wait for the next gen Tablet based on the Quad core A15's by the time there was enough stock in the Google Store, we have distribution, I would much rather be able to pop into my local Curry's/ PC World or even Argos and actually see the system in action than order from Google Direct on reviews alone. Also the OS lacks apps that fully take advantage of the systems High Res the lack of MicroSD support.

All bunch of little things that kind of add up, I'd saved up to get the Nexus 10 and buy the time I could buy it I had already got myself a budget Archos Cobalt 8 which would meet my needs until the Quad-core A15 systems come out.

paulieman1  Apr. 20, 2013 at 16:37

Two words - Price & Bezel


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