The Google Nexus 10 arrived last October, quietly commanding respect with impressive internals, but the one question no one’s really bothered to ask before now is: “How many have they actually sold?”
Well, the answer to that question is: “Not very many”, according to some detective work by a chap called Benedict Evans.
Who is Benedict Evans? He’s currently a freelance analyst posting a “scrapbook” of thoughts on his own site.
A recent post, suitably titled Nexus tablet sales: not many, suggests that the Google Nexus 10 in particular might’ve sold as few as 680,000.
With 680 million Android users at the end of March, Evans notes that devices matching the Nexus 7’s display profile account for 1% (according to development data from Google), while the Nexus 10’s ‘xlarge XHDPI’ weighs in with just 0.1%.
Evans himself concedes that the figures might be way off. For example, “0.1% could actually be 0.149%”, which would make just over 1 million Nexus 10s in the wild.
In any case, it looks like Google Nexus 10 sales have failed to match those of the Microsoft Surface (recently estimated at 1.5 million), the latter device largely being regarded as a colossal failure. What does that say about the Google Nexus 10? Eek.
