One of the big stories of this quarter was the LG-built Google Nexus 4 selling out in little more than 30 minutes, and demand is still very much outweighing supply.
We’ve heard stories of delayed orders, and - worse still - new orders being fulfilled before existing ones. Now Google has held up its hands and apologised for the whole Nexus 4 fiasco.
A couple of weeks ago, LG’s head UK guy assured us it was supplying Nexus 4s in accordance with “partners'/customers' forecasts”, which – reading between the lines – sounds like it’s saying it’s not struggling to meet Google’s initial demand.
However, in Dan Cobley’s written apology, he describes LG’s supply as “scarce” and “erratic”. Is LG to blame after all? The Google UK and Ireland MD begins:
"I know that what you are going through is unacceptable and we are all working through the nights and weekends to resolve this issue. Supplies from the manufacturer are scarce and erratic, and our communication has been flawed. I can offer an unreserved apology for our service and communication failures in this process.
“For those that originally received a 3-5 days shipping estimate, your orders are now in process for fulfillment. You can expect an email notification early this week which will include tracking information. Although you will be initially charged in full, you will receive a credit for the shipping charge soon after.”
At the time of writing, both the 8GB and 16GB Nexus 4 are “SOLD OUT”, with Google Play saying only: “We are out of inventory. Please check back soon.”